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揭秘直播中的Z一代:娱乐求知两不误,圈子社交受热捧 TRI Report | Generation Z and China's Live Streaming P

时间:2017-08-12   出处:腾讯研究院 中国知识产权司法保护网  作者:  点击:

 

揭秘直播中的Z一代:娱乐求知两不误,圈子社交受热捧

TRI Report | Generation Z and China's Live Streaming Platforms

 

腾讯研究院联合龙珠直播,对9310名直播用户进行调查,描绘出Z一代(包括95后、00后、05后三类群体)的直播画像。调研数据显示,直播用户中Z一代占比超过七成,每5Z一代就有4个看过直播。娱乐、求知、社交是直播的三大诉求,近55%Z一代会通过道具打赏支持喜欢的主播,喜欢即付费,互联网付费习惯已经养成,随着Z一代逐渐步入社会,消费潜力巨大。

 

Generation Z now make up over 70% of China's live streaming users, every four in five Gen Z watched live streaming before. Tencent Research Institute (TRI) and Dragon Ball live streaming platform conducted a survey with 9,310 Gen Z users aged under 22, and found that seeking entertainment, learning experience and social networking are the main purposes for young users. More than 55 percent Gen Z users have paid for live-streaming anchors, forecasting huge potential for subscriber growth when they entering the job market.

 

创业公司变身独角兽的四大秘密 | 行业观察

TRI Report | Four Secrets behind Unicorns' Success

 

据腾讯研究院统计,从2016年后,独角兽企业的增长开始进入冬天。自2016年以来,全球独角兽公司数量的增长速度开始大幅下降。2015年有74家,到了2016年则降为41家,而2017年上半年则只有17家。我们发现从2017年开始,估值十亿美元已经不再是衡量一个公司优秀与否的决定性标准,这个门槛逐渐抬升到100亿美元。对于这些超100亿美元的公司而言,他们不再像独角兽那样仅凭产品或者技术独来独往,而是着力于完善平台,营造与自身相关商业生态,从产业角度扩大自身估值。

 

According to Tencent Research Institute (TRI) ' statistics, the number of newly emerged unicorns dropped from 74 companies in 2015 to 17 in the first half of 2017. We have placed super’ unicorns valued at more than US$10 billion under the microscope, and noticed that rather than simply rely on a single product or technology, many of them focus on building platform ecosystems to further boost valuation.

 

广东互联网+数字经济指数2017发布,发展水平领先全国

Guangdong "Internet Plus" Index Ranks atop in China

 

报告依托广东省21个地级市的全样本数据,采用定性与定量相结合的研究方法,通过腾讯研究院自身构建的“互联网+”数字经济指数研究模型,勾勒出广东省2017上半年“互联网+”数字经济的全景地图。据模型测算,广东省2016年数字经济总体量达到42548亿元,占全省GDP的比重达到53.5%。而与数字经济相关的城镇新增就业人数达到62万人,为全省全部新增就业人口的42.3%,两项指标均远高于全国平均水平。

 

Tencent Research Institute releases the "Internet Plus" Index 2017 for Guangdong province last week, which unfolds the digital economy development status across 21 Guangdong cities. It suggests that the province's digital economy reached 4,254.8 billion yuan in 2016, accounted for 53.5 percent of GDP and created 620,000 new jobs.

 

法律人工智能十大趋势|网络法律评论

Inside the AI Revolution That's Reshaping Legal Service

 

全球来看,法律科技上市公司的数量呈爆发式增长,从2009年的15家增长到了2016年的1164家,国内法律科技市场开始从“互联网+法律”向“人工智能+法律”转变,法律人工智能创业成为人工智能创业的重要组成部分,面向B端或者C端的法律人工智能产品逐步进入公众视野。

 

The number of listed legal tech firms has raised from 15 in 2009 to 1,164 in 2016, together with an explosion of artificial intelligence (AI) technology. Meanwhile, China's legal tech market has shifted its focus from the Internet to AI, with AI startups to provide technology-based legal services keep increasing. The public is expected to see a lot more AI-based legal services in a foreseeable future.

 

S-Tech:妈,你不也成天玩微信么! | SNF 社交面孔

S-Tech:Social Network Fasting from a Mother's Perspective

 

她是位老师,也是一位11岁孩子的母亲。“有时我看见孩子在那儿刷微信,我问他都在干什么?然后他就来了一句,你不也是成天玩微信吗?”孩子的话提醒了Yan,她发现自己在微信上花费的时间有点超出预期,是时候来一次断舍离了。

 

Yan is a mother and a college lecturer, she shared her social network fasting experience with S-Tech under Tencent Research Institute (TRI) after joined a 15-day experiment with us. She was challenged by her son for spending too much time on WeChat and felt that its the time to rethink.

 

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蒋志培 中国人民大学法学博士,曾在英国伯明翰大学法学院、美国约翰马歇尔法学院任高级访问学者,中国人民大学法学院、北京外国语大学法学院兼职教授,中国知识产权司法保护网主编、国家社科基金评审委员会专家,2014年、2015年受美国约翰马歇尔法学院、中国驻加拿大使馆和加方科技部邀请参加知识产权法律和创新论坛并演讲,2013年12月获得中国版权事业卓越成就奖。